Reputation Management
Building and protecting corporate reputation by understanding stakeholder expectations, business objectives and the environment in which an organization operates.
Strategic Communications & Reputation Management
Mikhail
Shuranov
25+ years building trust, protecting reputation and helping organizations navigate transformation, crisis and growth.
Currently Communications Director of NEQSOL HOLDING in Ukraine, responsible for communications supporting the activities and investments of the international diversified holding in the country.
Career-long communications and reputation leadership for Ukraine's leading national and international businesses — McDonald's Ukraine, Kyivstar, Ukrtelecom, Smart Holding and NEQSOL HOLDING.
25+
Years in communications
5
Leading national brands
7
Areas of expertise
1
Focus: stakeholder trust
My work sits at the intersection of reputation, business strategy, leadership and stakeholder trust.
About
Communications as a business function
For more than 25 years, I have worked with companies undergoing growth, transformation, ownership changes, market disruption and crisis.
I started on the agency side before moving into corporate communications and marketing. Since then, I have built and led communications functions for major consumer, telecommunications, infrastructure and investment businesses.
Today, as Communications Director of NEQSOL HOLDING in Ukraine, I support the reputation and communications of one of the significant international investors operating in the country. Previously, I held senior communications positions at Smart Holding, Ukrtelecom, Kyivstar and McDonald's Ukraine.
Communications creates the greatest value when it is integrated into business decision-making rather than treated simply as a tool for generating publicity.
Reputation is ultimately created by the alignment between what an organization does, what it says and what its stakeholders experience.
Expertise
Strategic Communications
Connecting communications strategy directly with business priorities, transformation, investment and organizational development.
Crisis & Issues Management
Communicating when uncertainty is high and stakeholder trust is under pressure — corporate conflicts, major transformations, regulatory issues and communications during Russia's full-scale invasion of Ukraine.
Media Relations
Turning business information, expertise and human stories into relevant media narratives. Extensive work with Ukrainian and international media, and teams repeatedly recognized among Ukraine's strongest corporate press offices.
Executive & Leadership Communications
Helping senior executives explain complex issues clearly, develop credible public positioning and speak to employees, investors, government and media.
Corporate Affairs & Stakeholder Engagement
Working across communications, business, government relations and stakeholder management for organizations operating in complex environments.
Social Impact Communications
Designing initiatives where corporate purpose, stakeholder participation and measurable social impact reinforce each other.
Selected Experience
- NEQSOL HOLDING — UkraineCommunications Director, Ukraine · 2023 — present
- Smart HoldingSenior Communications Leadership · earlier
- UkrtelecomCommunications Leadership · earlier
- KyivstarCommunications Leadership · earlier
- McDonald's UkraineCommunications Leadership · earlier